11
Sep
2 Texas HBA’s Find Social Success
NAHB Now
Two Texas HBAs – one big, one small – are enjoying outsized success with the skillful use of social media – and have lessons for other HBA leaders looking to boost the value of membership.
In Dallas, EO Phil Crone used Facebook to take advantage of the “court of public opinion” to vote out a city council on the wrong side of a property rights case a member was fighting. In Temple, EO Kacie Beevers combined organic social media posts with inexpensive“boosts” to successfully draw crowds to the HBA home show and parade.