Association Welcomes New Staff Members
The Dallas BA has announced the addition of two new staff members. Alyssa Morales has joined the Association team as the new membership coordinator, and Priscila Sanchez assumes the role of administrative assistant.
“We are excited to welcome Alyssa and Priscila to our team,” said Executive Officer Gena Godinez. “Both women bring a new energy and enthusiasm to their roles and are eager to dive in and learn. We’re excited to see their impact as they settle in.”
Alyssa was previously with the White Rock YMCA as a membership and financial assistance coordinator, where she assisted clients with various needs while expanding membership growth in her community. She is passionate about helping others while emphasizing building long-lasting relationships.
“Our membership coordinator plays a vital role in representing the Dallas BA and fostering relationships that ensure members remain engaged and retained year after year,” stresses Godinez. “Alyssa will serve as the focal point of the Association’s membership recruitment and retention efforts.”
She was recognized as a YMCA USA 30 Under 30 awardee. Throughout her time at the YMCA she was able to grow membership by more than 600. Additionally, she created and managed a bilingual monthly newsletter, fostering a sense of community among all members.
Alyssa graduated in 2021 from the University of Texas at Austin with a degree in psychology. Alyssa’s hobbies include exploring adventurous parks with her daughter Olivia and finding creative ideas to help her expand her newly established party planning business.
“Priscila Sanchez will provide essential administrative support to the Association, and will be the friendly voice that greets callers daily,” Godinez said.
Priscila was most recently with JLL Services, working for Google as the facilities coordinator and front desk associate. She has multiple years of work experience in the area of office coordinating. Prior to her time with JLL for Google, she worked for local businesses as a social media coordinator, handling social media accounts to create new and engaging content while increasing overall audience engagement.
Priscila is a 2020 graduate of the University of Texas at Dallas with a degree in business marketing. She enjoys going on long walks while listening to pop culture podcasts or “whichever Taylor Swift era music” she is in. Originally from Chicago, Priscila gravitates towards cold weather and while most people are enjoying a pool day in the Texas heat, she is counting down the weeks to her favorite time of year: Halloween and all things horror.