Marketing & Communicating to the Aging-in-Place Client (CAPS I) – NAHB Designation Course

48 HOUR ADVANCED REGISTRATION IS REQUIRED

Advanced registration is required. If you plan to attend in person you will need to bring your laptop and charger, no exceptions. The in-person location is Dallas Builders Association (5816 W. Plano Parkway, Plano, TX 75093).

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

By completing this course, participants will be able to:

Identify access points and marketing opportunities within targeted AIP market segments.

Explain how allied professionals can collaborate effectively to serve a targeted AIP market.

Identify common challenges of functioning in a real-world environment for the AIP population.

Enhance the client consulting process with effective needs assessment and communication techniques.

Additional Credit Information:

6 AIA/CES LU: NAHB is a Registered Provider with the American Institute of Architects (AIA) Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by NAHB. Certificates of Completion for non-AIA members are available upon request.

Master Instructor: Donny Mack, CAPS, CGP, CGR, GMB with Beaver Builders/Mac Professionals:

NAHB honors the top national instructors with the distinction of Master Instructor, Donny is one of twelve individuals how have earned this title. He has been remodeling homes for over 35 years and building new homes for over 20 years. His company, Beaver Builders, has performed remodeling projects from basic bath remodels to whole house renovations and built homes from the low $90’s to $1 million-plus. His commercial projects range from pharmaceutical clean rooms to hospital renovations. Donny’s formal education includes an Associate in Science degree from Frank Phillips Jr. College, BBA in Strategical Management from the University of North Texas, and 2 years of Marketing courses from Texas Tech University.